Writing Standards and Format
Writing standards will focus primarily on clarity of prose and the expression of ideas. Though not beholden to a specific tradition, the standard style can be compared to the clear writing style of Pragmatism, with flexibility for articulate experimentation with form. Any intentional obfuscation of content will be unacceptable. The author should strive to write the best article on the subject matter findable online.
This entails that your text has to better than what you find online in the sense that it is to some extent:
- clearer i.e. better to understand
- more concise i.e. faster and easier to read
- better written i.e. more pleasant to read
One way to achieve this is to excel everything easily accessible, but another way is to write about a concept – a Begriff – that is unique, novel, personal, not well known in the context of contemporary art writing, aesthetics and media theory.
This should not stress you out. You can reach out to us at any point of your thinking and writing process!
Your Begriff only has to be one possible interpretation of the concept. Take for example the Begriff “Symbol”. There are many differing concepts of this Begriff: in semiotics, philosophy of language, art history, aesthetics, psychology, psychoanalysis, political science, information theory, cartography, computer science, liturgical theology, mathematics, literary theory, linguistics, art theory, philosophy of culture, anthropology, ethnology etc. Your Begriff can connect compatible notions of different fields and authors but it doesn’t has to.
English will be the standard language and all articles will be formatted in Chicago-style.
The word count for the Begriffe section of the journal is 350 to 500.
A couple of opinions on writing that we find relevant
Eva Cockcroft Reads Art Forum: Art and Language and Money – Eva Cockcroft, Paper Tiger TV, 1984, https://www.youtube.com/watch?v=zsxOjWfy8xA
Ten Commandments of Philosophical Writing – Adrian Piper, 1992, http://www.adrianpiper.com/docs/10CommsPhilWriting.pdf
Politics and the English Language – George Orwell, Horizon, 1946, http://www.orwell.ru/library/essays/politics/english/e_polit/